Blissful Coke

Polar bears, Christmas trucks, Happiness Factory, Avatar, Jinx... what do they all have in common? When I think of them and add some RED to the picture, I think of Coca-Cola. One of the most creative and attractive advertisements I have seen are those for Coca-Cola. they make you smile, don't they?

Take the Polar Bears commercial for example, who would argue that it did not create a peaceful inspiring and pleasant feeling while watching it? The main attractive techniques used were the background music, pleasant colors, and simply the story of bears' family all unified by Coca-Cola. What is also interesting about this commercial is that it targets small kids' age groups so that they become overwhelmed by this product from when they are young.

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But Coca-Cola does not only target kids, it also addressed teenagers which are the main consumers. Now there is the Coca-Cola Avatar commercial. What a smart way to associate contemporary ideas into marketing! Avatar is recognized by more and more people, but adding Coca-Cola to it makes it seem as if it is everywhere at any time! The message from this commercial is opening Coca-Cola creates happiness

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Thirdly, there is the Coca-Cola Jinx commercial which I personally found different from the rest, which is not a good thing... It targets adult age groups focusing on reality and politics... POLITICS!!Republics and Democratic is the last thing I would want as advertisement. I also did not like this video because it is not creative and animated like the rest. The audience became used to the previous vigorous breath-taking  advertisements, to the extent that this commercial simply did not fit in. 

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There is also another political point of view regarding this product. Many Arabs rejected this product due to its past association with Israel. Many prefer Pepsi (competitor) which stayed out of Israel.

Coca-Cola has done a remarkable job advertising the product. But through employing my knowledge so far about the 2 sides of the media, I discovered a new aspect of Coca-Cola. In fact I was shocked when I realized that when it started, Coca-Cola's main ingredients were cocaine and caffeine! The brand name Coca-Cola is derived from the coca leaf, and caffeine from kola nut. Currently, Coca-Cola has the coca flavor by using leftovers from the cocaine extractions instead of the fresh cocaine leaves. That is obtained from Mallinckrodt, which is the only country in the U.S. licensed to purify cocaine for medical use. The Coca-Cola factory won they case raised by the U.S. government to remove cocaine from its formula.(http://en.wikipedia.org/wiki/Coca-Cola#Use_of_stimulants_in_formula)

Now this leads to the question; Would people stop consuming Coca-Cola if they discovered the truth? Or would the media make them unconsciously accept Coca-Cola selling them happiness throughdrugs?